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Categoria: Informazioni Marketing planning

10 B2B Content Marketing Planning Mistakes That Are Stifling Your ... - Business 2 Community

Business 2 Community

10 B2B Content Marketing Planning Mistakes That Are Stifling Your ...
Business 2 Community
B2B content marketers who create and follow through with a plan are more successful than those who wing it. Here's how to avoid common planning mistakes that can derail your content marketing success ? We've all heard the saying, ?If you fail to plan ...

Back to pre-digital marketing planning for better communication - The Australian

Back to pre-digital marketing planning for better communication
The Australian
There is a look you get these days when you talk to senior marketing people with big brands and even bigger media budgets to manage. Their shoulders sag, their smile flattens and they shrug sadly in a universal body language that signals: ?What can you ...

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Kellogg Emea: conferma Carat e iProspect; sceglie DigitasLBi per il ... - Engage

Engage

Kellogg Emea: conferma Carat e iProspect; sceglie DigitasLBi per il ...
Engage
Kellogg ha deciso di confermare Carat e iProspect, le due società di Dentsu Aegis Network, nei mercati europei per la gestione rispettivamente del suo media planning and buying business sui media off e online. Cambia invece l'agenzia di content, search ...

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Standard Life chooses Neustar MarketShare for Attribution Analytics ... - RealWire (press release)

Standard Life chooses Neustar MarketShare for Attribution Analytics ...
RealWire (press release)
As the global leader in advanced marketing analytics software with the industry's only holistic planning and attribution solution, Neustar MarketShare will enable Standard Life to evaluate and understand the true value of its marketing spend. Standard ...

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Has Coles revealed its ambush marketing plan for Aldi in Perth? - WAtoday

WAtoday

Has Coles revealed its ambush marketing plan for Aldi in Perth?
WAtoday
Has supermarket giant Coles been caught out testing a new strategy to engage in ambush marketing against Perth's new-kid-on-the-shopping-block, Aldi? One keen-eyed Perth resident, who didn't want to be named, spotted a Coles truck with the slogan ...

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The 7 Building Blocks of a Solid Content Marketing Plan - Business 2 Community

Business 2 Community

The 7 Building Blocks of a Solid Content Marketing Plan
Business 2 Community
According to the Content Marketing Institute, 77% of B2C companies and 70% of B2B companies surveyed say that they are creating more content than they did just a year ago. However, producing more content is only productive when you have a solid plan ...

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Mars already has its Super Bowl marketing plans in place - Marketing Dive

Mars already has its Super Bowl marketing plans in place
Marketing Dive
Mars is already ahead of all 32 NFL teams. Training camp has yet to open but it already has its Super Bowl marketing plans prepped for kick off. For Super Bowl LI, the CPG company plans on a ?Candy Bowl? that pits ?team Snickers? against ?team Skittles ...

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Three Tips for Designing a Startup's Marketing Plan - Kellogg Insight

Kellogg Insight

Three Tips for Designing a Startup's Marketing Plan
Kellogg Insight
Katie Arnold, the founder of SPRIG Consulting and an adjunct lecturer of innovation and entrepreneurship at the Kellogg School, advises startups to design a marketing plan to take them from conception to commercialization?without relying on a ...

Florence-Lauderdale Tourism presents mid-year marketing plan ... - Times Daily

Florence-Lauderdale Tourism presents mid-year marketing plan ...
Times Daily
FLORENCE -- Florence-Lauderdale Tourism officials will share a mid-year update presentation Thursday in the Gold Record Room of SunTrust Bank on Court Street. The presentation will be at 5:45 p.m., preceded by a reception at 5 p.m. ...

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Head of Marketing Planning - East Grinstead Courier & Observer

Head of Marketing Planning
East Grinstead Courier & Observer
Client is a global FTSE 250 consumer business with a very large scale marketing budget, is looking for an experienced Head of Marketing Planning. The role holder will be responsible for setting strategic direction for the marketing plan and ensuring ...

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